A new study by Lynne Vincent and Maryam Kouchaki demonstrates that believing that you are a creative person can create feelings of entitlement (权利) when you think that creativity is rare and valuable. That feeling of entitlement can be costly for you and your organization as it can cause you to be dishonest.
Many organizations now are recognizing the importance of creativity and are attempting to encourage their employees to be creative. However, there is a cost to that creativity when creativity is seen as a rare and unique attribute (属性). The findings in this study are based on several laboratory experiments, in addition to a study of employees and supervisor pairs.
While creativity is in most cases valued, such as other positive attributes, including practicality or intelligence, it may be over-valued compared to those other positive attributes because creativity is by definition (本质上) rare. That sense of rarity then creates a sense of entitlement. People see their creative efforts as special and valuable and feel that they are worthy of extra rewards for their creative efforts. That entitlement can cause them to steal in order to get the rewards.
However, it is naive to assume that employees in companies that have developed a strong identity as creative, such as Apple, Google, and IDEO, would be necessarily more dishonest due to their creativity.
“The key to the relationship between creativity and dishonesty is the sense of rarity,” said Vincent. “When individuals identified themselves as creative and believed that creativity was rare, entitlement appeared. However, if individuals believed that creativity was common, that sense of entitlement was reduced.”
When people in the laboratory experiments believed that their creativity was rare compared to common, they were more likely to lie for money. However, when people believed that being practical was rare compared to common, the increased sense of psychological entitlement and dishonesty did not occur. The effect was seen in organizations too.
Although creativity is important in the business world, the dark side of creativity has only partly studied. However, as creativity is becoming more important for organizations, it is important for organizations to understand how to encourage creativity. Encouraging creativity in organizations is not as simple as telling employees to be creative. Defining what it means to be creative and what creativity means in that context is important. When people define creativity in terms of being rare and valuable, seeing yourself as a creative person can cause entitlement and dishonesty. However, if organizations define creativity as a common and everyday behavior or an attribute that many people can have, organizations may be able to encourage employee creativity without encouraging employee dishonesty.

Title: The key to the relationship between creativity and dishonesty
Introduction	● When thinking that creativity is rare and valuable, you will have feelings of entitlement. ● The feelings of entitlement can 【小题1】 you and your organization a lot as it can lead to 【小题2】.
Details about the study	● Many organizations are recognizing that creativity 【小题3】 and are trying to develop their employees’ creativity. ● 【小题4】 a study of employees and supervisors pairs, the findings in this study are based on several laboratory experiments. ● While creativity is 【小题5】valued like other positive attributes, it may be over-valued compared to those other positive attributes because of its rarity by definition. ● People seeing their creative efforts as special and valuable feel that they 【小题6】 extra rewards. ● It does not 【小题7】 mean that employees in companies like Apple, Google and IDEO are more dishonest because of their creativity.
The effect of entitlement	● Whether entitlement appears or is 【小题8】 depends on people’s attitudes to its rarity.
Conclusion	● 【小题9】 the importance of creativity in the business worlds, the dark side of creativity has not been 【小题10】 studied. ● It’s important to define what it means to be creative and what creativity means in that context.